These are the three motivation factors that shape color trends overall – they seem to shift and evolve each year in regards to how they impact consumer trends. There are some general statements that will probably ring true for everyone.
The economy is in a recession and we see more conservatism in decorating. Colors shift to neutrals but there is still a trend to bolder colors that will accent the neutrals.
Nature and the green movement is much more mainstream and on the conscience of everyone. We see this playing out as a more basic look toward nature and the very core, raw version of nature.
Fashion seems to be running counter to the more conservative trend. We see this as a need for art, culture, beauty – fun and escape.
These three drivers seem to weave and thread through the trends that have been identified for 2009. With increasing numbers of homeowners remaining in place, many are searching for options to refresh and reinvigorate their living spaces.
Choices are being driven by concern for the economy and optimism for the future. We’re finding comfort in colors that are familiar, and yet, at the same time, we’re embracing colors that make us happy – especially as accents.
The demand for colors and products that reflect an environmentally “greener” world goes way beyond a trend, it has become a “given”. The exotic has become the familiar. Oranges, turquoises and teals, reds and yellow will abound in hues from faraway countries that now seem very near. They are the optimistic touches we crave in tumultuous times.